Education
Experience
Skill
I’m an art director and I have more 10 years experience working in Advertising industry. I used to work for Dentsu One, Geometry Global, Leo Burnett and now Pencil Group. Proven expertise in graphic design, branding, visual storytelling, strong project management skill.
Ability to mentor and coach creative teams to encourage the development of their own personal styles and techniques. Collaborated with cross-functional teams to create a highly successful marketing campaign.
2013
BACHELOR OF ART DESIGN FACULTY
University of Architecture
2023
STRATEGIC COMMUNICATION PLAN
Aim Academy
Top five degree in class, having scholarship for good in study for the last three years
Top five degree in class, having scholarship for good in study for the last three years
Top five degree in class, having scholarship for good in study for the last three years
Top five degree in class, having scholarship for good in study for the last three years
2024
ART DIRECTOR
MaxxDC
Develop and execute concepts and big ideas for social media communication plans, ensuring alignment with the client's branding and marketing objectives.
Create and structure comprehensive plans that integrate storytelling into social campaigns, effectively connecting all assets and activities into a seamless flow.
2022
2023
ART DIRECTOR
Pencil Group
Focus on bring up new concept/big idea for advertising campaign. Oversee all art aspect of campaign, manage and train for junior designer. Look for new talent for company. Present internal or external a part of proposal (mainly creative approach)
2020
2022
ART DIRECTOR
TSP Agency
Focus on set art direction for all visual aspect of an ad campaign for client. Cooperate with another team like strategy, copywriter to develop concept for campaign. Instruct a team of designers to execute the idea, give them clear direction.
2020
ART DIRECTOR
Leo Burnett
Responsible for visual direction of Samsung Facebook page and their instagram. Make sure all outcomes are high quality and deliver on time. Present a part of proposals to client. Supervise design team and manage their timeline.
2019
2020
SENIOR GRAPHIC DESIGN
DDB Tribal
Focus on set art direction for all visual aspect of an ad campaign for client. Cooperate with another team like strategy, copywriter to develop concept for campaign. Instruct a team of designers to execute the idea, give them clear direction.
2018
2019
GRAPHIC DESIGN
Geometry Global
Focus on activation (modern trading), design concept for promotion, event. Brandstorming to find interesting idea and executing idea to develope experiental, shopper marketing and brand activation campaigns
2016
2018
GRAPHIC DESIGN
Dentsu One
In charge of generating and developing concept of creative brief, following through to production. Including carry out brain storming sessions to come up with new concepts and innovative ideas for advertising campaign as well as digital campaign.
2015
2016
GRAPHIC DESIGN
DatViet VAC
Responsible for the following tasks: design marketing campaign materials branding for TV channel: HTV2, GiaiTriTV, DDrama on above the line materials (such as OOH) and below the line product (such as P.O.S.M, merchandise, activation materials, event...); design film poster; design website banner and cover...
2013
2015
GRAPHIC DESIGN
Lapphuong Design Co, Ltd.
In charge of advertising design especially conceptualzing for an advertising project such as annual report, print ad, identity commercial, logo, calendar... Think up new idea and transform them to a demo concept base on client information combine with artistic knowledge.
01 SOLFWARE
02 ART SKILL
03 PROCESS
04 PRESENTATION
05 LANGUAGE
Calmly explain idea with strong rational. Be persuative and keep interact with audience
Fluency in English, strong communication in English
04 AI SKILL